Toca Boca Announces Its First-Ever Collection of Consumer Products Available Exclusively at Target
- Keely Hopkins
Leading Kids’ App Developer Makes the Leap from Screen to Real Life with a Playful Collection of Clothing and Accessories for Back to School
SAN FRANCISCO, July 10, 2017 – Toca Boca, the No. 1 mobile-first kids’ brand, today announced the company’s first collection of consumer products for kids. Staying true to Toca Boca’s values around diversity and inclusivity, the line brings the silly and quirky elements from the award-winning Toca Life digital toy series to real life. The collection includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books and will be available exclusively at Target retail stores and Target.com beginning July 17. Just in time for back to school, the collection makes playthings out of everything.
“The cult following our digital toys have amassed among kids around the world is awe-inspiring,” said Caroline Ingeborn, COO, Toca Boca. “Toca Boca’s vision is to be a category-independent brand, and the move into physical products marks a major milestone toward that goal.”
As a company founded in Stockholm, Toca Boca is steeped in the Scandinavian history of democratic design — well-designed, good quality products that are accessible to everyone. When designing the collection, those principles were married with clean lines, a bright color palette boys and girls will love, and unexpected quirky details. Each piece is unique, designed with the functionality of that specific product in mind. And, like all of Toca Boca’s products, the collection was designed from the kid’s perspective, so parents can be confident these are products their kids will love.
“Everything we make at Toca Boca is designed for all kids; it’s our mission to make sure no kid ever feels excluded by Toca Boca,” said Mathilda Engman, Head of Consumer Products, Toca Boca. “True to those values the collection was designed with inclusivity in mind, and we are so excited to see it will be merchandised together as a collection sitting between the boys and girls aisle of many Target stores.”
Toca Boca worked with a core group of licensees to create the unique line of consumer products that is accessible to as many kids as possible across the U.S. and remains true to the company’s design principles as well as its values around diversity, quality and playfulness. Those licensees include FABNY, The Foundery, Franco Manufacturing and Random House Children’s Books.
The collection will be available in all Target stores and Target.com beginning July 17, 2017, in sizes ranging from 4 to 16.
About Toca Boca
Toca Boca is a play studio that creates digital toys and other playful products for kids around the world. Since its first product launch in 2011, Toca Boca has released 38 apps that have been downloaded more than 170 million times in 215 countries, making it the No. 1 mobile-first kids brand in the App Store. Its products focus on sparking kids’ imaginations and creating opportunities for open-ended play. With offices in San Francisco and Stockholm, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. For more information, please visit www.tocaboca.com.
Keely Hopkins | Senior PR Manager | firstname.lastname@example.org | 661-303-4334