Commitment to Our Values

We're more than just the things we make.

Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can dream up. There are no rules, no boundaries and no “right” or “wrong” way to do anything. There’s just the undeniable, irresistible spirit of play.

What We Believe In

Play

The undeniable, irresistible, impulsive spirit of play. It jumpstarts the imagination and colors our world.

Innovation

Kids are explorers. They experiment, push forward and try new things every day. Newness excites them and us.

Quality

We respect kids as people — not just little versions of people. We make high-quality products that they deserve.

Inclusion

Everyone is welcome in our world. Kids can be whoever they want to be. Everyone fits in and stands out.

Our Offices

Stockholm

Toca Boca
Lumaparksvägen 9
120 31
Stockholm
Sweden

San Francisco

848 Folsom Street
San Francisco, CA 94107
USA

Want to say hi?

"As soon as we started talking about 'digital toys' and not games, I knew we were on to something."

Björn Jeffery

Co-founder / CEO

"The thread that runs through everything we do is keeping the kids' perspective."

Emil Ovemar

Co-founder / Executive Producer

Join Our Team

Join Our Team

We’re always on the search for great people. Come join the team.

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