We're a play studio that believes in the power of play. Play for the sake of play. Play without rules, levels or predetermined outcomes. Play that unleashes kids’ superpowers.

Who we are

Our Philosophy

At Toca Boca, we believe in the power of play to spark kids’ imaginations and help them learn about the world. We design our products from the kids’ perspective to empower kids to be playful, to be creative and to be who they want to be. Our products include award-winning apps that have been downloaded more than 150 million times in 215 countries and offer fun, safe, open-ended play experiences. Learn more about Toca Boca and our products at tocaboca.com.

Our Team

Our team consists of experienced play designers, artists, programmers and marketers. Together we try to make digital products that kids love to play with. We started to put everything together in September of 2010, and our first products launched in March 2011.

We have offices in San Francisco, Brooklyn and Stockholm. We’re part of Spin Master, a leading global children’s entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties.

Work with us

We're looking for great people to join us in making play even more awesome.

How we make products

We think digital toys and games for kids often lack many things that you as a parent should be able to expect. Therefore we have six guidelines that we use to make sure all our products are as good as they can be.

  • 1

    A balance between the different needs that kids have

    Kids have many different emotional needs, and we believe that digital products should try to address a wider spectrum of these than just playing games or teaching ABC. Used correctly, digital products can be an amplifier or synthesizer of kids emotional development too.

  • 2

    We think it is important to play

    But not just games. We believe we can make digital products that can be a part of, and facilitate, different types of play. On screen, and away from the screen too.

  • 3

    Products that allow you and your kids to play together

    Far too often, digital products are used as pacifiers for kids. We believe there is a place for digital products that allow kids and their parents to play together. More fun for both of you!

  • 4

    A positive view on technology

    We believe that the development of technology is something positive, and that it should be embraced and used for good.

  • 5

    A safe digital environment for your kids

    We believe safety should come first when your kids are using our products. That’s why we don’t have banner advertising or in-app purchases for kids in our products.

  • 6

    You will like our products, but your kids will love them

    We make products for kids, and our highest wish is to make them smile. When we develop products we test and co-create together with children to make sure that they like everything about them. No matter what the purpose of the product is, we believe that it should also start with a smile.

What others say

Who's who

Meet our team