Commitment to Our Values

We're more than just the things we make.

Toca Boca captures the power of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can dream up. There are no rules, no boundaries and no “right” or “wrong” way to do anything. There’s just the undeniable, power of play.

What We Believe In


The undeniable, irresistible, power of play. It jumpstarts the imagination and colors our world.


Kids are explorers. They experiment, push forward and try new things every day. Newness excites them and us.


We respect kids as people — not just little versions of people. We make high-quality products that they deserve.


Everyone is welcome in our world. Kids can be whoever they want to be. Everyone fits in and stands out.

Our Offices


Toca Boca
Lumaparksvägen 9
120 31

San Francisco

77 Geary Street
San Francisco, CA 94108

"The thread that runs through everything we do is keeping the kids' perspective."

Emil Ovemar

Chief Creative Officer

Join Our Team

Join Our Team

We’re always on the search for great people. Come join the team.