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is in our DNA.

We believe in the power of play. It's how we figure out what we like and what we're good at. Who we are and who we might want to be. It's all about trying new stuff, pushing the boundaries of what's possible, and, most importantly, being free to have fun!

Play inspires us to create entire worlds designed for making new things, tearing them down, and starting over again. (And again, and again.) Where everyone is encouraged to try on a different outlook. Consider a new perspective. Summon a new crumpet. And change it all again the next day.

We'll never stop playing. Moving and making, tapping and transforming, experimenting and sharing. Asking kids for their opinions and turning their suggestions into real experiences. We want to keep creating worlds for future kids to do… whatever it is future kids want to do. And continue to foster generations of playful people.

Play is how we connect with ourselves and with other people, too. Want to find new ways to express yourself? Get creative! Bored of the norm? Lean into the weird. Don’t like the rules? Re-write them!

Let’s play!

What we value

This is an image of an assortment of assets from the Toca Boca World game. We see some coral and a neon light of a pineapple as well as a drink from Rob-o-cafe

This is an image of Leon, a character from Toca Boca World, holding a spray can and spraying onto a surface

This is an image of Leon, a character from Toca Boca World, holding a spray can and spraying onto a surface

This is an image of Rita, a character from Toca Boca World, standing with her arms crossed. She has her mouth open as if smiling widely or saying something

This is an image of Rita, a character from Toca Boca World, standing with her arms crossed. She has her mouth open as if smiling widely or saying something

Play

We believe in the undeniable, irresistible, power of play.

This is an image of a young tween kid, possibly a boy is stretching is arm over his head. He is wearing a light blue jumper. He has his chin down and appears to be listening to someone.

Quality

We respect kids as people — not just little versions of people. We make high-quality products that they deserve. From a kids perspective.

This is an image of part of the key art for Toca Boca Days with brightly coloured and dressed characters with sparkles. The characters featured look to be posing for a photo and the one to the right is doing the peace sign and pursing their lips as if blowing kiss. The characters are also surrounded by various 3D items: a spraycan, jar of some spread, can of soft drink and a skateboard. One of the crumpets a popular series of fantasy characters from the Toca Boca universe are behind the head of the character on the right.

This is an image of two of the characters or avatars from Toca Boca Days. The character to the right has longer hair and is casually dressed in a red shirt and cool red and green cap with a red peak. They are holding what looks like a thickshake. The character to the right has a darker skin tone and is wearing an all black outfit with a purple watch. They have one arm around each other and are laughing and smiling. Both are winking at you but in their own style.

This is an image of two of the characters or avatars from Toca Boca Days. The character to the right has longer hair and is casually dressed in a red shirt and cool red and green cap with a red peak. They are holding what looks like a thickshake. The character to the right has a darker skin tone and is wearing an all black outfit with a purple watch. They have one arm around each other and are laughing and smiling. Both are winking at you but in their own style.

Innovation

Kids are explorers. They experiment, push forward and try new things every day. Newness excites them and us. We’re pioneers of play and like doing things in new ways.

This is an image of a group of tween friends hanging out on a green retro stairwell. They are smiling and seem very comfortable and relaxed with each other.

Inclusion

Everyone is welcome in our world. Kids can be whoever they want to be. Everyone fits in and stands out.

Our story

Toca Boca was founded in 2011 with a simple mission - to create playful experiences where kids can have fun and feel free to be themselves. And today, over 60 million kids play our games every month (that’s right, every. single. month.)

We focus on play (imagination, creativity, and self expression) instead of gaming (competition, getting stuck on a level, and addiction.) Addressing timeless human needs in an inclusive way in the digital world, has broadened the perspective on what a game is and what it means to be a gamer.

Celebrating play and diversity has helped millions of kids to explore and discover who they are. But we’re not done juuuust yet. Our vision is set on fostering generations (yes, in plural) of playful people who play well together.

A group of diverse tween kids are hanging out on a sofa. Some are looking at the camera laughing while some are laughing and struggling to keep a straight face. One is even closing their eyes they are laughing so hard. They are wearing casual clothes with a cool relaxed street vibe

There is a photo of a blonde girl in her tween years playing on her phone laying down on a soft carpet. She is wearing a pink knitted jersey with hearts. The girl looks focused and the photo has bright highlights.

Our heritage

Our past is all about fun and games. The future? The same.

This is showing a bright image of characters from the legacy of Toca Boca apps. They are very colorful and swirling in and around each other in a playful squished in way

This is a photo of Emil Ovemar, Co-founder and Head of Studio for Toca Boca. He is sitting relaxed at a white table smiling wearing a grey hoodie. In the background there is a fluffy costume head of Bo, one of the characters from Toca Boca World

“Keeping the kids' perspective as our north star, we create vibrant, playful worlds that encourage exploration, imagination, expression and creativity.”

Emil Ovemar

Co-Founder & Head of Studio

But hey, don’t just take our word for it

I often do a bank robbery story, and a hospital emergency story. And I go to the movie studio a lot. I like making up stories with members of my family.

10 year-old, UK

This is an image of a very happy character from Toca Boca World, Nari with Croquet resting on hair

I can make stories and do everything I want, I’m basically the boss of the world and I really like that.

11 year-old, Belgium

This is an image of a character from Toca Boca World with a yellow VR headset on

I like it because it’s fun and weird. (Note: I like weird things.)

8 year-old, US

This is an image of Rita from Toca Boca World

I’m in the hospital a lot. This game lets me live away from everything around me. It lets me pretend to go to school and the mall with my friends. I also like the hospital location because it lets me act out what happens in real life.

10 year-old, US

This is an image of a girl in the Toca World art style holding a phone with an image of a boy and she has heart emoji eyes

This is an image of a diverse group of tween friends siting on a couchbed. One of them is playing on their phone. Something funny is going on as they are laughing and looking mischievous

Our

Our Campus is the heart and home of Toca Boca. It's where we meet to create, collaborate and play. It's where we invite friends and hold workshops with players. It's where we have fun and dream big. At our Campus, everyone should feel welcome, respected, and valued.

This is an image of a meeting room at Toca Boca Campus. Yellow draping curtains surround the room and with the light shining through them it gives a golden glow. The table has raised glass top.

Meeting area

This is a photo of Toca Boca Campus. It is a wide open space with playful furniture and looks to be an exciting and playful place to eat lunch. There is a yellow wooden track on the ceiling and industrial pipes also. The colors are bright and playful, with some beige wooden furniture also.

This is a photo of a meeting room from Toca Boca Campus. The room's art is designed to look like an apartment from Toca Boca World and there is large cardboard game assets on the wall

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Contact

Toca Boca Campus

Toca Boca Lumaparksvägen 13A

 120 24 Stockholm

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