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Hello! This is where we keep our Privacy Policy. 
Our Privacy Policy was last updated on March 15, 2024.
Effective Date: June 30th, 2013

About Us

At Toca Boca, our website ( is just for parents, while our apps are designed for the whole family, including young children with parent supervision. We take privacy seriously at Toca Boca and this policy is designed to share what information we collect and how we use it. We last updated the contents of this policy on March  15, 2024. Toca Boca may change or update the Privacy Policy at any time as we add new or different features, or as the law changes. Unless another date is given, the changes are effective upon posting. If we make a material change to this policy we will post notice here before making the change and if we have a parent email address we will contact you to tell you about the changes. Thus, you should review the Privacy Policy frequently. This Privacy Policy is also part of the Terms of Service that explain your rights and responsibilities and Toca Boca’s when using Toca Boca’s services and sites. If you don’t agree with this Privacy Policy or the Terms of Service, you should not use the sites and services. If you have any questions please contact us at Toca Boca is owned by Spin Master Ltd., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties.

Children’s Privacy

There are no third-party ads in our apps, but we do cross promote our other products or the products on our related companies. The only service providers we use in our apps are used to support our internal operations and we do not collect anything that is directly identifiable, such as names, email addresses and other contact information in our apps for children.

To help us provide you with the best service, we work with the following analytics service providers Backtrace, Firebase and Google Analytics in our apps for children. These companies act as service providers for Toca Boca and are not allowed to use the data that they collect for their own purposes.

These companies help us to understand your use of the apps. In association with them, we may collect your unique device identifier, IP address, mobile phone carrier, game progress, time spent playing, achievements and for bug and crash reports. This information is for internal use only and can´t be shared. It’s just collected for us to help us improve our services for you.

We also work with AppsFlyer as an attribution provider to help us understand your interactions with the apps and to optimize and analyze mobile ad campaigns. We have implemented AppsFlyer with the strictest configurations possible to ensure the privacy protection of our users. This means that we do not let AppsFlyer collect any device identifier and we anonymize any IP address that is collected. If you have any questions about our collection and use please contact us at

Kids Privacy Assured by PRIVO: COPPA Safe Harbor Certification

Toca Boca, Inc is a member of the PRIVO Kids Privacy Assured COPPA Safe Harbor Certification Program (“the Program”). The Program certification applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO Seal. PRIVO is an independent, third-party organization committed to safeguarding children’s personal information collected online. The PRIVO COPPA certification Seal posted on this page indicates Toca Boca, Inc has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy

practices, please contact us at or 415-352-9028. If you have further concerns after you have contacted us, you can contact PRIVO directly at

More About What Data we may Collect and for what Purposes

We collect personal information/personal data when a parent or user above the age of 13 submits content to a forum or blog, or requests technical support. This data may include a name (screen or nickname), unique identifier , email address, mailing or shipping address.. This information may be used to provide services and the sites to you, to process and fulfill your requests . Please note that if a parent or a user over the age of 13 posts personal information/personal data about themselves in a community forum, in addition to being collected, this data is made public for others to see. The parent or the individual over 13 is responsible for the disclosure of any such data in those forums. Toca Boca may also use service providers  from time to time to deliver a service to parents only, such as payment processing, sending emails, infrastructure and IT services, or helping with customer or technical support. We only work with companies that follow this privacy policy and agree not to use your information for any other purposes. If you’d like more information on this, please contact us at

A Word About What We Might Disclose

As you can see, we collect minimal personal data/personal information, for internal use only or in conjunction with service providers to help us operate, analyze, and improve our sites and services. In addition, we may disclose your personal information/personal data to additional parties if we believe we are required to by law, by a judicial proceeding, to protect Toca Boca’s rights and properties, or to investigate fraud, intellectual property infringement, and any other conduct that might be illegal or expose Toca Boca or a user of its services to legal liability. In addition, Toca Boca may disclose information collected from a parent in the event of a change or proposed change in the ownership of the company; for example, a sale, a merger, or bankruptcy. Parents may disclose information about themselves by posting in the public forums on the site. Toca Boca is not responsible for what parents say and post in these sections.


We may include links to other websites not owned or operated by us from our website or services. Toca Boca isn’t responsible for these companies and including a link to them doesn’t mean that Toca Boca endorses them. So be sure to check their privacy policies if you decide to visit them. And remember, your use of Toca Boca’s sites and services may also be subject to the terms and conditions and privacy policies of other services that Toca Boca doesn’t control such as mobile application stores, mobile software platforms, online social media sites, or payment processors.


Toca Boca uses generally accepted security measures and safeguards in an attempt to keep the data it collects secure and requires that the service providers  it works with agree to do the same. The measures and safeguards include limiting access to the data to those persons who need it to complete their work for Toca Boca, using a fire-wall protected environment, and storing personal information/personal data in secure operating environments. That said, Toca Boca cannot and does not guarantee and does not accept liability for unintentional disclosure.

Data Retention

User data is retained as long as it is necessary to provide the service. Data is deleted from our records when it is no longer needed within a reasonable timeframe.

How to Update or Remove Your Information

Toca Boca keeps your content for as long as necessary in providing its services. If you want to opt out of services, or review or delete your information, please contact us at

Notice to California Residents:

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by certain members of TOCA BOCA to third parties for the third parties’ direct marketing purposes. With respect to these entities, this Privacy Policy applies only to their activities within the State of California. To make such a request, please send an email to or write us:

Toca Boca AB
Attn: Privacy Officer
Lumaparksvägen 9
120 31, Stockholm, Sweden

Toca Boca, Inc.
Attn: Privacy Officer
848 Folsom Street
San Francisco, CA 94107

If you have any questions about this Policy or our processing of data about you, please contact us at

Or via mail at:

Data Protection Officer
225 King Street West
Toronto, ON M5V 3M2

If you have a concern about our handling of your personal information/personal data, please get in contact with us first so we can try to resolve your query. If however, you feel we have not dealt with your concern and that we are failing to meet our legal obligations, you can report this to your local data protection regulator.