No kid should ever feel excluded by Toca Boca. That was the vision statement that I challenged our team with at our annual company meeting in 2015. I thought we had done a good job with breaking gender stereotypes through our early work, but it was time to expand the ambition even further.
Since then we have come a long way in terms of diversity definitions, process and methodology. But we’ve also grown increasingly humble around how complex these matters can be sometimes. So in order to ensure that our efforts are leading us in the right direction, we appointed a dedicated advisory board solely for diversity issues.
Having a second — and learned — opinion has been very valuable and supportive for us in this process. Because while ambition is a great place to start, you can’t beat the addition of experience and perspective. Our diversity board offers us just that. Take a look below to see who we have partnered with here.
-Björn Jeffery, Co-founder & CEO