Introducing Toca Boca x
2024-11-21
We're celebrating cuteness with the Pusheen® Style Pack, filled with cozy clothes & streetwear, and a five-day gift event.
Our newest collaboration with focuses on the concept of "No Plots, Just encouraging players to create their own stories without set narratives.
Drawing on meme culture and the idea of romanticizing the everyday, the content is centered around simple, relatable moments like spending time with pets or relaxing at home, themes that resonate with both Toca Boca and Pusheen®’s audiences.
“The collaboration with Pusheen allows us to offer something with a lot of vibes to our players – simple, playful moments that don’t require any complex storytelling. It’s about letting kids explore creativity in their own way. We’ve taken inspiration from streetwear fashion trends to make it feel urban and relatable to our target audience. Oversized, layered, comfy, fluffy and fun!”
Mathilda Engman
Head of Creative at Toca Boca
