Toca Boca and Sago Mini join Spin Master

A little more than five years ago, a team of seven released our first two apps on the App Store. We were in a small office in Stockholm, experimenting with ideas, design and technology. Could we really create a new type of kids brand by making digital toys?

Apparently, yes. 140 million downloads later it is clear that we’ve found a formula that works. Apps that encourage open-ended play. Apps that are gender neutral and let kids decide without bias. Apps that have the quality that kids deserve. But we don’t need to stop here. And we are not going to.

Today we are announcing that Toca Boca and Sago Mini will be joining the international toy and entertainment company, Spin Master. We share the same vision of creating fantastic experiences for kids, and we think we can accomplish this better and faster together. We’re really excited to make this change and look forward to what is to come. You’ll be seeing a lot more of us, in many new places, over the coming months and years.

Thanks to all employees – both former and current – of Toca Boca and Sago Mini. Thanks to Bonnier for supporting us up until now. Thanks to all the partners and freelancers that we’ve worked with. Thanks to industry colleagues and other supporters. Thanks to all the millions of fans that make us work hard everyday. We couldn’t do it without you.

See you soon,

Björn Jeffery, CEO & Co-founder
Emil Ovemar, Executive Producer & Co-founder