Wooden Desk Toys for Desk Joy
- Keely Hopkins, Sr. PR Manager
Toca Boca and Swedish toymaker Acne JR have collaborated to create a collector’s edition line of wooden desk toys featuring three Toca Boca characters brought to life off the screen. Handcrafted in Sweden, the toys are designed to infuse fun and inspiration into the workplace.
The collaboration combines Toca Boca’s belief in the undeniable, irresistible power of open-ended play with Acne JR’s commitment to creating traditional iconic toys in a modern way. The two Swedish toy companies worked to create beautifully designed, handcrafted objects to give their beholders marvelous moments of distraction, procrastination and joy!
The pieces in the Toca Boca X Acne JR collaboration include:
- Nova: a pencil holder that will happily lend a hand with doodles and sketches. It’s topped with a box that keeps both your secrets and your wildest ideas.
- Bo: Bo has leather ears to hear all your best ideas and silliest jokes, a big mouth to grow your savings, and a cork stopper to keep your coins and secrets from spilling out.
- Boring: We all need more Boring in our lives — and on our desks. A color crayon holder and box by day, Boring embraces boring and turns it into art. The more you play the less boring your day gets.
Each character offers an individual function connected to the playfulness of Toca Boca’s digital world.
“Toca Boca and Acne JR have a long history together, both as Swedish toy makers, but also as two companies committed to quality design in everything they create,” said Mathilda Engman, head of consumer products, Toca Boca. “Mats Johansson, co-founder of Acne Jr. actually designed the Toca Boca logo in 2010, so we were excited to have the opportunity to collaborate on this project. It really celebrates both company’s values around quality design.”
“We love the Toca Boca characters,” said Sofia Ekvall, co-founder, Acne Jr. “We immediately wanted to turn the characters into some kind of wooden toy, produced here in Sweden. Their esthetics fit our style perfectly, simplifying the characters with our geometric style came naturally.”
Press images are available here.
About Toca Boca
Toca Boca creates digital toys and other playful products for kids around the world. Since its first product launch in 2011, Toca Boca has released 39 apps that have been downloaded more than 200 million times in 215 countries, making it the No. 1 mobile-first kids brand in the App Store. Its products focus on sparking kids’ imaginations and creating opportunities for open-ended play. With offices in San Francisco and Stockholm, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. For more information, please visit www.tocaboca.com.
About Acne JR
Acne JR is a Swedish toy brand, designed and produced by Stockholm based creative studio JR-Work-Shop, that makes traditional, iconic toys in a modern way. Acne JR was born out of the creative collective Acne. For more information, please visit www.jr-work-shop.com.