Triple gold in Parents’ Choice Awards
- Carl Frisell
“The multi-tiered evaluation process is as true to its integrity today as it was when Parents’ Choice Foundation was established almost thirty years ago. The Parents’ Choice Awards Committees evaluation process offers objectivity, respect, and expertise – and all with a sense of humor. Learning is fun – and we want kids to know that.
The Parents’ Choice Awards evaluation process is a lengthy and confidential one. We don’t offer “feedback” to producers or manufacturers because we don’t work for them. We work for parents, caregivers, librarians and educators.”
About 20% of the submissions are commended in one of the six levels available. And Toca Boca managed to win three gold and one silver with our four submissions! We were also the only studio in the mobile category to receive three gold awards. Toca Tea Party, Toca Kitchen and Toca Robot Lab were all awarded gold, while Toca Hair Salon was awarded silver.