Toca Boca Soft Launches Toca TV in Canada
- Carl Frisell
A new video experience for kids delivering exclusive original content, prescreened videos, a fun recording tool and much more
Toca Boca, the No. 1 mobile-first kids brand on the App Store, today announced it is soft launching its much anticipated video product, Toca TV, in Canada. Available for the iPad starting June 23, Toca TV is a reimagined video experience for kids ages five to nine. It brings everything kids love about Toca Boca to a world filled with playful video.
With more than 130 million downloads since releasing its first app in 2011, Toca Boca is one of the most recognizable kids app developers globally. The release of Toca TV marks the first time the company is bringing its unique and successful approach to the video space.
Toca TV is an interactive video platform that delivers amazing content for kids to discover and play with. It includes more than 1,000 handpicked videos curated from around the web. With Toca TV, it’s not just about what videos are available but about what videos aren’t. Every piece of content is reviewed and prescreened to ensure it lives up to Toca Boca’s standards — there will never be third-party advertising or sponsored product placement. The carefully selected catalogue offers everything kids need to laugh, be inspired and have fun. Only on Toca TV will kids have access to original content produced and directed by Toca Boca. They’ll find more than 60 exclusive videos including kid-hosted shows, animated originals and videos featuring the characters many kids know and love.
Toca TV brings a playful video experience to kids’ fingertips. Kids can keep the videos coming by tapping through them in a stack, save their favorites in a collection, or use the icons to search and browse by category. Toca TV also gives kids the opportunity to get behind (and in front of) the camera. Kids can use the recording tool and its 11 fun animated filters and stickers to create their own videos.
“Toca Boca is known for delivering high-quality apps uniquely from the kids’ perspective, and we plan to help shape the future of kids’ TV and video,” said J Milligan, executive producer, Toca Boca. “Toca TV will be a place where kids not only get inspired by great content but can expand their creativity through play and video. The soft launch in Canada will be a great opportunity for us to test the Toca TV experience and gain valuable insights.”
Toca TV will be available in Canada on June 23 at 1 p.m. EST on the App Store. Families will be able to download the app for free and sign up for a one-week trial, after which a monthly subscription of CA$5.49 will kick in. An international rollout of Toca TV will follow in fall 2016.
About Toca Boca
Toca Boca is a studio that creates digital toys and other playful products for kids around the world. Since its first product launch in 2011, Toca Boca has released 34 apps that have been downloaded more than 130 million times in 215 countries, making it the No. 1 mobile-first kids brand in the App Store. Its products focus on sparking kids’ imaginations and offering opportunities for creative, open-ended play. With offices in San Francisco, Stockholm and New York, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. For more information, please visit www.tocaboca.com.