Toca Boca Names J Milligan as Executive Producer
- Parker Barry
Former Sesame Workshop creative director to lead company’s new video division based in New York City
Toca Boca, the world’s leading digital play studio, today announced the appointment of J Milligan to executive producer. Milligan will spearhead the company’s new video division dedicated to exploring the new TV and video landscape for kids.
As former creative director of the content innovation lab and digital media group at Sesame Workshop, Milligan brings nearly 20 years of interactive design and production experience to the Toca Boca team with expertise spanning TV, video and digital media.
“We are thrilled to welcome J to the Toca Boca team, where he will add a new communication channel for us to keep kids entertained and engaged,” said Björn Jeffery, CEO at Toca Boca. “His industry experience, combined with his thorough understanding of the children’s media space, makes him the perfect person for this new role. Streaming services like Netflix and YouTube have transformed how kids define TV and video. Video as a medium separates itself from TV with new formats, fewer constraints and different consumer expectations and we’re excited to dive into this new landscape.”
Toca Boca expects to introduce its first offerings from the video division in the second half of 2015. All new offerings will follow the footsteps of all Toca Boca digital toys by being uniquely designed from the children’s perspective.
“Kids today won’t limit themselves to the schedules and formats of traditional broadcast television. There are enormous opportunities for companies to bring new video experiences to kids with content they can touch and connect to,” said Milligan. “I’m excited to work for such an innovative company and help them develop this new format.”
Milligan will work from and lead the company’s new studio opening in New York this spring. The new studio will be dedicated to the video division, which will complement the company’s popular apps; Toca Boca will continue to deliver apps for kids with new releases scheduled this spring and summer.
Milligan is an award-winning interactive designer, writer, director and published author using his talents to produce engaging content for children and families. His work at Sesame Workshop garnered four Emmys, Webbys, Tellys, the Peabody and a BAFTA, among others.
About Toca Boca
Toca Boca is a play studio that makes digital toys for kids. Since its first product launch in 2011, Toca Boca has released 27 apps that have been downloaded in 215 countries worldwide. With over 85 million total downloads to date, Toca Boca apps focus on stimulating kids’ imagination so that they can play and have fun in a safe digital environment with no in-app purchases or external advertising. With offices in San Francisco and Stockholm, Toca Boca is part of The Bonnier Group, a family-owned business that includes newspapers, magazines, television, cinemas and digital media.