Toca Boca Launches Popular Toca Hair Salon 2 on Google Play

STOCKHOLM & SAN FRANCISCO–(BUSINESS WIRE)–Toca Boca, (www.tocaboca.com), the world’s leading digital toy app developer, today announced that Toca Hair Salon 2, the latest in the company’s best-selling Toca Hair Salon franchise, is now available for download on Google Play. The release marks Toca Boca’s first major entry into the global Android market.

To date, there have been more than 15 million downloads of the Toca Hair Salon collection on iOS devices. Played both by children and their parents in more than 130 countries, Toca Boca’s full range of digital toy apps have tallied more than 36 million downloads.

“There was significant consumer demand for Toca Boca digital toy apps to come to Android tablets and phones, so we’re very excited to introduce Toca Hair Salon 2 to millions of new fans on Google Play,” said Björn Jeffery, Co-Founder and CEO of Toca Boca. “This launch underscores our commitment to create the most imaginative and fun digital toys for platforms where kids and families play.”

The first Toca Hair Salon digital toy was released in June 2011 followed by Toca Hair Salon Christmas Gift in December 2011 and Toca Hair Salon 2 in December 2012. Since the debut of the franchise two years ago, a Toca Hair Salon app has consistently been in the Top 10 on the App Store within either the Entertainment or Education rankings. The apps have also received 10,000 five-star ratings by consumers. In addition, Toca Hair Salon 2 has held the No. 1 Education app ranking on iPhone and iPod touch for 167 out of 168 days since its launch and remains in the Top 25 overall, averaging No. 14, on iPad.

The Toca Boca fan base has been instrumental in shaping the appeal and success of the award-winning Toca Hair Salon series. In fact, the most popular styling tool in Toca Hair Salon 2 is the curling iron, a new feature that was driven by the outcry of kids wanting to style their characters’ hair in waves and curls. Mindy, the No. 1 character, has been selected and styled more than 10 million times and often photographed with bounce in her hair. She and the other quirky Toca Hair Salon 2 cast of characters have been showcased in nearly 20 million fan-created screen shots taken during play.

Toca Hair Salon 2 for Android (Version 4.0 or higher) carries a launch price of $0.99 on Google Play and can be downloaded now at: https://play.google.com/store/apps/details?id=com.tocaboca.hairsalon2.

For more information about Toca Boca and its full collection of digital toy apps, visit www.tocaboca.com.

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