Toca Boca Launches Kids’ Video Service Toca TV
- Parker Barry
Top Global Kids’ App Developer Offers New Video Experience for Kids, Includes Curated Content, Exclusive Original Videos and DIY Recording Tool
Brooklyn, New York – October 6, 2016 – Toca Boca, the No. 1 mobile-first kids’ brand on the App Store, today launched its highly anticipated video streaming service for kids, Toca TV, in more than 150 countries. This marks the company’s first move into kids’ video.
Toca TV is a reimagined video experience for kids ages 5 to 9. The interactive video platform includes thousands of original and curated videos from around the web, with more being added weekly. With Toca TV, it’s not just about the videos that are available, but the ones that aren’t. Every piece of content is handpicked and prescreened using a carefully designed scorecard to ensure it lives up to Toca Boca’s standards and there is never third-party advertising, sponsored product placement or pre-roll.
“Toca Boca intends to be a beacon in the world for kids,” said Björn Jeffery, CEO and co-founder of Toca Boca. “Looking beyond digital toys, video is such an important part of kids’ culture we knew it was something we had to explore. Toca TV takes the essence of Toca Boca from digital toys to a world of playful video.”
Toca TV offers fun, inspirational videos to encourage kids to explore and create for themselves. Kids can discover new videos by tapping through them in a stack or using the icons to search and browse by category. Once they find videos they love, they can save their favorites so they’re easy to watch over and over again. Toca TV also gives kids the opportunity to get behind (and in front of) the camera. Kids can use the recording tool and its fun, animated filters and stickers to create their very own videos — redefining what it means to play with video.
“Toca Boca earned its spot as a top global kids’ brand by creating products uniquely from the kids’ perspective,” said J Milligan, head of Toca TV at Toca Boca. “We’re applying that same approach to Toca TV to offer kids 5 to 9 and their families something that was truly made for them in a way nothing else is. With Toca TV we’ve created something uniquely for kids that is fun, playful and will inspire kids to play and create.”
Toca Boca worked with more than 75 independent creators and multi-channel networks including BroadbandTV (BBTV), DreamworksTV, the kids and family brand from AwesomenessTV, Studio71, and Freedom! to license the best of what is available in kids’ video and bring it to Toca TV. Toca TV subscribers will also have access to exclusive kid-hosted shows and animated originals produced and directed by Toca Boca.
Toca TV is now globally available for iPad and iPhone on the App Store. Families in more than 150 countries can download the app and start a free trial, after which a monthly subscription of $4.99 will apply (discounts will apply for longer subscription commitments).
Rebecca Crusoe | Head of PR | +46 70 279 54 55 | Rebecca@tocaboca.com
Keely Hopkins | PR Manager | 661-303-4334 | Keely@tocaboca.com
About Toca Boca
Toca Boca is a studio that creates digital toys and other playful products for kids around the world. Since its first product launch in 2011, Toca Boca has released 34 digital toys that have been downloaded more than 130 million times in 215 countries, making it the No. 1 mobile-first kids’ brand on the App Store. Its products focus on sparking kids’ imaginations and offering opportunities for creative, open-ended play. With offices in San Francisco, Stockholm and New York, Toca Boca is owned by Spin Master Corp., a global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. For more information, please visit www.tocaboca.com.