Toca Boca Hits the Road with Toca Cars

STOCKHOLM & SAN FRANCISCO–(BUSINESS WIRE)–Toca Boca today announced that it has launched Toca Cars, the latest digital toy app in the company’s award-winning portfolio that has surpassed 46 million downloads to date. Designed for kids ages 3-9, Toca Cars leaves driving rules on the side of the road and encourages ‘anything goes’ fun.

“We’ve taken beautifully crafted cardboard play pieces, given kids full reign of the play environment and removed all the rules. It’s as close as you can get to the childhood pastime of playing with cars on the family room floor.”

Toca Cars features two drivers – super cool big sister Viola Wheeler and her wild little brother, Walter Wheeler. Once behind the wheel, kids can race all through the Toca Cars world, both on- and off-track and bump into anything along the way. After creating some mayhem, players simply tap a button to put everything back in its place.

Toca Cars includes a pre-populated world geared toward younger drivers seeking immediate fun as well as the ability to design custom environments, ideally suited for the older kids. All elements in the Toca Cars world — from the houses and trees to half-pipes, road signs and the track itself – have the look-and-feel of being created out of hand-painted cardboard and paper with the intent of inspiring creative exploration and play beyond the digital toy.

“In Toca Cars, we’ve delivered classic play on a mobile platform like never before,” said Björn Jeffery, Co-Founder and CEO of Toca Boca. “We’ve taken beautifully crafted cardboard play pieces, given kids full reign of the play environment and removed all the rules. It’s as close as you can get to the childhood pastime of playing with cars on the family room floor.”

Adding to the Toca Cars fun are a few surprise playmates that pop up along the way including a dog, bird, and robot. Each has their own personality which may make kids stomp on the gas pedal or brake to say hello.

Toca Cars is available now on the App Store, with an initial launch price of $0.99.

About Toca Boca

Toca Boca is the world’s leading digital toy app creator for iOS and Android. Played by both children and their parents in more than 160 countries, Toca Boca digital toys have been downloaded more than 46 million times to date. For more information about Toca Boca and its full collection of digital toy apps, visit www.tocaboca.com.

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