Björn Jeffery steps down as Toca Boca CEO
- Carl Frisell
Seven years since co-founding Toca Boca, I’ve decided to step down as CEO. Taking a company from just an idea to a world-leading kids developer with offices in three countries has been a long ride. And as such, it has taken its toll. It’s been incredibly fulfilling, but all of the time and travel has admittedly caught up with me, and I’m looking forward to stepping away to spend more time with my family. Therefore it is time to take a break and figure out what my next step might be.
This is a good time for transition — Toca Boca has never done better. Our app sales are at an all-time high, we just launched our first consumer products program at Target, and we have several new product releases planned for the coming few months. We have also successfully integrated with Spin Master, our new corporate parent. All in all, we’re in a great place, and I feel very confident this is only the beginning of the Toca Boca story.
Effective immediately, I will step down as CEO of Toca Boca and work through a transition phase together with our management team over the coming weeks. We will also change our governance structure slightly in order to align with Spin Master, which does not have individual CEOs for their subsidiaries. This means while Ronnen Harary, co-CEO of Spin Master, will formally be the CEO of Toca Boca, COO Caroline Ingeborn and co-founder Emil Ovemar will lead and run the business and day-to-day operations together with the rest of Toca Boca’s management team. I have worked very closely with the two of them for many years, and can’t think of better people to hand this over to.
I’d like to end by saying thank you to our staff, partners, industry colleagues, and fans. It has been the beginning of an incredible journey. Thank you for letting me come along.