Toca Boca celebrates 50 million downloads on the App Store

Today (Friday 8th November), Toca Boca (www.tocaboca.com), the world’s leading digital toy developer, celebrates its 50 millionth download on the App Store. Since launching in 2011, Toca Boca has received over 34,000 five star reviews, and to celebrate reaching 50 million downloads, is offering its top 10 digital toys, including Toca Train, Toca Hair Salon 2, and Toca Kitchen, for a special discounted price of $0.99 (£0.69/ €0.89 in the UK and Europe respectively) on November 8.

Since launching its first apps, Helicopter Taxi and Toca Tea Party, in March 2011, Stockholm and San Francisco-based Toca Boca has subsequently released 18 other apps for iPhone, iPad and iPod touch with magical Multi-Touch experiences and open-ended play to unlock children’s imagination, including Toca Hair Salon, Toca Band, and Toca Mini.

Originally founded in Sweden in 2010, Toca Boca apps have been downloaded in 160 countries worldwide, with the two biggest markets being the US and the UK. Of the 50 million apps downloaded to date, 18.3 million of these have been downloaded in the US, and 3.7 million in the UK. Other countries in the top 10 consumer markets are as follows: Australia, Sweden, Canada, Russia, Denmark, Italy, Mexico, and Norway.

Björn Jeffery, CEO and Founder of Toca Boca, comments: “We create apps that make children smile: fun, creativity, and playfulness are at the very heart of Toca Boca, and 50 million downloads is testament to the fact that both kids and parents love Toca Boca products. To have reached this point in two and a half years is an achievement of which we are all incredibly proud, and we are excited about what the future holds.”

Toca Boca – Background:

With offices in Stockholm and San Francisco, Toca Boca is a studio creating gender-neutral apps for iPhone, iPad and iPod touch that allow children to play in a safe digital environment, without external advertising or the option to make in-app purchases. Interactive, unique characters and touch screen technology combine to stimulate the imagination and develop a young user’s creativity. Aimed primarily at children aged 3 – 6 years, there are no high scores or levels in Toca Boca digital toys; they are inherently open-ended and non-competitive, unlocking children’s imagination at home, during long journeys, and beyond. The name Toca Boca, which translates as ‘touch mouth’ in Spanish, is a play on words and the company’s logo, and was chosen in part because it is simple to pronounce in multiple languages, and is also a fun phrase for children to say out loud.

In 2012, Toca Boca was showcased within the Apple Keynote speech at WWDC, highlighted within a segment on how the company’s digital toys can help children with speech training in order to improve communication with their families, teachers and friends, as well as developing other skills.

Contacts

For UK and European media enquiries please contact Deliberate PR

Benjamin Webb, +44 207 221 1540
benjamin@deliberate-pr.com
or
Caitlin Collins, +44 7930 408 224
caitlin@deliberate-pr.com

For US media enquiries please contact Foghorn PR

Mary Leddy, 508-872-3369
mleddy@foghornpr.com
or
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com