For those of you that are interested in the story behind Toca Boca – how we started the company, how we choose our products, how is the testing with kids done – here’s a little video update for you.

Video 1: A presentation that I held at Creative Mornings Stockholm, an event started by Tina Roth Eisenberg (aka Swiss Miss). An overview of some of the research that we did prior to the app development, and a little about our products and some stats at the end.

Björn Jeffery, Founder of Toca Boca from Stockholm/CreativeMornings on Vimeo.

Video 2: An interview made by Warren Buckleitner at Children’s Technology Review, at their office in New Jersey. Warren digs into the process of making digital toys for kids and tries to find where the magic happens.

Enjoy!