Clothes, backpacks and much more are available now!

For the first time ever Toca Boca’s beloved series, Toca Life, is coming to life in a collection of products for kids 5-9 —exclusively at Target. With clean lines, a bright color palette boys and girls will love and unexpected quirky details, the line was made with the same creative principles we’ve become known for in our digital toys.

The collection includes apparel, accessories, decor and activity books that take your kids’ favorite elements from Toca Boca off the screen and into real life. True to our belief in the power of play, we’ve injected fun and silly elements into everyday items — making playthings out of everything.