Toca Boca

We are thrilled to announce that Toca Boca just won two “Kids Apps Awards 2013″ over at Bestekinderapps.de; the most visited kids app review site in Germany, Austria and Switzerland. Both Toca Tailor and Toca Hair Salon Me have been selected as two of the best apps of 2013 in the category “best innovative apps & games for kids”.

2014-01-13 Kinder App Preis 2013: Innovative Apps & Spiele

Happy Socks x Toca Boca

This November HAPPY SOCKS is very proud to present its first kids colab! For the occasion, there was no better entity to team up with than TOCA BOCA.

TOCA BOCA was created in 2010 with an approach to kids digital toys very similar to the concept HAPPY SOCKS puts on socks. While allowing kids to stimulate their imagination and create meaningful play experiences, TOCA BOCA emphasizes the ability to enjoy their digital toys through playing alone or with family and friends. Just like HAPPY SOCKS created kids sizes to allow the entire family to wear great quality and designed products, Toca Boca provides a great panel of apps with design and quality in focus.

Played by both children and their parents in more than 160 countries, Toca Boca has totaled 50 million downloads to date.

After such a successful start, Toca Boca starts to expand as explains Björn Jeffery, co-founder and CEO of Toca Boca: “Toca Boca has been a loved brand in App Stores for several years now. And due to popular demand, we have decided to start taking that brand to physical products too. This collaboration with Happy Socks is a great first step.”

About the colab itself, he continues: “Working with Happy Socks has been fantastic. We share the same passion for great and playful design with a Swedish touch.”

ABOUT TOCA BOCA
Toca Boca is the world’s leading digital toy app creator for iOS and Android. Played by both children and their parents in more than 160 countries, Toca Boca digital toys have been downloaded more than 50 million times to date. For more information about Toca Boca and its full collection of digital toy apps, visit www.tocaboca.com

ABOUT HAPPY SOCKS
It started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: a vision to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. It’s a concept brought to perfection by the Happy Socks collective of creators.

Today Happy Socks are sold in more than 70 countries and on every continent.

HAPPY SOCKS X TOCA BOCA

In this collaboration with Toca Boca, Happy Socks has made its favorite monsters from the hit app Toca Kitchen Monsters into socks! The colab consists of four exclusive designs sold as 2-packs created together by Happy Socks and Toca Boca: meet NEBULA and GOMEZ.

TOCA MONSTER SOCKS “GOMEZ”

This 2-pack contains one monster sock, Gomez, and one inspired by the Toca Boca colors.

This is Gomez. He loves having a party in the fridge. Now he lives in the kitchen and eats whatever he likes! Gomez usually wears banana peel on his head but it was removed from the sock so that you wouldn’t fall!
Great, huh?

Feel an urge to play with socks? Use them as hand puppets and play around anywhere you like, or simply put them on your feet and look monstrous.

TOCA MONSTER SOCKS “NEBULA”

This 2-pack contains one monster sock, Nebula, and one inspired by the Toca Boca colors.

Meet Nebula. She snuck in through an open kitchen window and made a total mess. Her reactions made everyone laugh. She really doesn’t like broccoli but it’s fun to scoop some extra on her plate!

How to play with socks? Use them as hand puppets and play around anywhere you like, or simply put them on your feet and look monstrous.

2013-11-26 Direct link to the webshop

Toca Boca celebrates 50 million downloads on the App Store

Today (Friday 8th November), Toca Boca (www.tocaboca.com), the world’s leading digital toy developer, celebrates its 50 millionth download on the App Store. Since launching in 2011, Toca Boca has received over 34,000 five star reviews, and to celebrate reaching 50 million downloads, is offering its top 10 digital toys, including Toca Train, Toca Hair Salon 2, and Toca Kitchen, for a special discounted price of $0.99 (£0.69/ €0.89 in the UK and Europe respectively) on November 8.

Since launching its first apps, Helicopter Taxi and Toca Tea Party, in March 2011, Stockholm and San Francisco-based Toca Boca has subsequently released 18 other apps for iPhone, iPad and iPod touch with magical Multi-Touch experiences and open-ended play to unlock children’s imagination, including Toca Hair Salon, Toca Band, and Toca Mini.

Originally founded in Sweden in 2010, Toca Boca apps have been downloaded in 160 countries worldwide, with the two biggest markets being the US and the UK. Of the 50 million apps downloaded to date, 18.3 million of these have been downloaded in the US, and 3.7 million in the UK. Other countries in the top 10 consumer markets are as follows: Australia, Sweden, Canada, Russia, Denmark, Italy, Mexico, and Norway.

Björn Jeffery, CEO and Founder of Toca Boca, comments: “We create apps that make children smile: fun, creativity, and playfulness are at the very heart of Toca Boca, and 50 million downloads is testament to the fact that both kids and parents love Toca Boca products. To have reached this point in two and a half years is an achievement of which we are all incredibly proud, and we are excited about what the future holds.”

Toca Boca – Background:

With offices in Stockholm and San Francisco, Toca Boca is a studio creating gender-neutral apps for iPhone, iPad and iPod touch that allow children to play in a safe digital environment, without external advertising or the option to make in-app purchases. Interactive, unique characters and touch screen technology combine to stimulate the imagination and develop a young user’s creativity. Aimed primarily at children aged 3 – 6 years, there are no high scores or levels in Toca Boca digital toys; they are inherently open-ended and non-competitive, unlocking children’s imagination at home, during long journeys, and beyond. The name Toca Boca, which translates as ‘touch mouth’ in Spanish, is a play on words and the company’s logo, and was chosen in part because it is simple to pronounce in multiple languages, and is also a fun phrase for children to say out loud.

In 2012, Toca Boca was showcased within the Apple Keynote speech at WWDC, highlighted within a segment on how the company’s digital toys can help children with speech training in order to improve communication with their families, teachers and friends, as well as developing other skills.

Contacts

For UK and European media enquiries please contact Deliberate PR

Benjamin Webb, +44 207 221 1540
benjamin@deliberate-pr.com
or
Caitlin Collins, +44 7930 408 224
caitlin@deliberate-pr.com

For US media enquiries please contact Foghorn PR

Mary Leddy, 508-872-3369
mleddy@foghornpr.com
or
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com

2013-11-08 Official press release on Business Wire

Toca Boca Hits the Road with Toca Cars

STOCKHOLM & SAN FRANCISCO–(BUSINESS WIRE)–Toca Boca today announced that it has launched Toca Cars, the latest digital toy app in the company’s award-winning portfolio that has surpassed 46 million downloads to date. Designed for kids ages 3-9, Toca Cars leaves driving rules on the side of the road and encourages ‘anything goes’ fun.

“We’ve taken beautifully crafted cardboard play pieces, given kids full reign of the play environment and removed all the rules. It’s as close as you can get to the childhood pastime of playing with cars on the family room floor.”

Toca Cars features two drivers – super cool big sister Viola Wheeler and her wild little brother, Walter Wheeler. Once behind the wheel, kids can race all through the Toca Cars world, both on- and off-track and bump into anything along the way. After creating some mayhem, players simply tap a button to put everything back in its place.

Toca Cars includes a pre-populated world geared toward younger drivers seeking immediate fun as well as the ability to design custom environments, ideally suited for the older kids. All elements in the Toca Cars world — from the houses and trees to half-pipes, road signs and the track itself – have the look-and-feel of being created out of hand-painted cardboard and paper with the intent of inspiring creative exploration and play beyond the digital toy.

“In Toca Cars, we’ve delivered classic play on a mobile platform like never before,” said Björn Jeffery, Co-Founder and CEO of Toca Boca. “We’ve taken beautifully crafted cardboard play pieces, given kids full reign of the play environment and removed all the rules. It’s as close as you can get to the childhood pastime of playing with cars on the family room floor.”

Adding to the Toca Cars fun are a few surprise playmates that pop up along the way including a dog, bird, and robot. Each has their own personality which may make kids stomp on the gas pedal or brake to say hello.

Toca Cars is available now on the App Store, with an initial launch price of $0.99.

About Toca Boca

Toca Boca is the world’s leading digital toy app creator for iOS and Android. Played by both children and their parents in more than 160 countries, Toca Boca digital toys have been downloaded more than 46 million times to date. For more information about Toca Boca and its full collection of digital toy apps, visit www.tocaboca.com.

Contacts

Foghorn Public Relations
Mary Leddy, 508-872-3369
mleddy@foghornpr.com
or
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com

2013-11-05 Official press release on Business Wire

Toca Boca Launches Popular Toca Hair Salon 2 on Google Play

STOCKHOLM & SAN FRANCISCO–(BUSINESS WIRE)–Toca Boca, (www.tocaboca.com), the world’s leading digital toy app developer, today announced that Toca Hair Salon 2, the latest in the company’s best-selling Toca Hair Salon franchise, is now available for download on Google Play. The release marks Toca Boca’s first major entry into the global Android market.

To date, there have been more than 15 million downloads of the Toca Hair Salon collection on iOS devices. Played both by children and their parents in more than 130 countries, Toca Boca’s full range of digital toy apps have tallied more than 36 million downloads.

“There was significant consumer demand for Toca Boca digital toy apps to come to Android tablets and phones, so we’re very excited to introduce Toca Hair Salon 2 to millions of new fans on Google Play,” said Björn Jeffery, Co-Founder and CEO of Toca Boca. “This launch underscores our commitment to create the most imaginative and fun digital toys for platforms where kids and families play.”

The first Toca Hair Salon digital toy was released in June 2011 followed by Toca Hair Salon Christmas Gift in December 2011 and Toca Hair Salon 2 in December 2012. Since the debut of the franchise two years ago, a Toca Hair Salon app has consistently been in the Top 10 on the App Store within either the Entertainment or Education rankings. The apps have also received 10,000 five-star ratings by consumers. In addition, Toca Hair Salon 2 has held the No. 1 Education app ranking on iPhone and iPod touch for 167 out of 168 days since its launch and remains in the Top 25 overall, averaging No. 14, on iPad.

The Toca Boca fan base has been instrumental in shaping the appeal and success of the award-winning Toca Hair Salon series. In fact, the most popular styling tool in Toca Hair Salon 2 is the curling iron, a new feature that was driven by the outcry of kids wanting to style their characters’ hair in waves and curls. Mindy, the No. 1 character, has been selected and styled more than 10 million times and often photographed with bounce in her hair. She and the other quirky Toca Hair Salon 2 cast of characters have been showcased in nearly 20 million fan-created screen shots taken during play.

Toca Hair Salon 2 for Android (Version 4.0 or higher) carries a launch price of $0.99 on Google Play and can be downloaded now at: https://play.google.com/store/apps/details?id=com.tocaboca.hairsalon2.

For more information about Toca Boca and its full collection of digital toy apps, visit www.tocaboca.com.

Contacts

Foghorn Public Relations
Mary Leddy, 508-872-3369
mleddy@foghornpr.com
or
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com

2013-06-04 Official press release on Business Wire

The Educational App Store has written a review of Toca Hair Salon 2: “I think it’s an important quality of an early learning app, to not provide kids with too much guidance as this forces them to interact with the app and encourages problem solving skills. That is definitely a strong point of this app.”

2013-06-03 The Educaitonal App Store

We are happy to learn that Toca Kitchen has won the very first TIFF (Toronto International Film Festival) Kids Audience Choice Favourite digiPlaySpace App Award (link to winners at the bottom of the page)!  The TIFF Kids Audience Choice Award including two new awards for digiPlaySpace, are voted on by Festival-goers who attended TIFF Kids public weekends and the entire run of TIFF Kids digiPlaySpace.

2013-04-24 digiPlaySpace Patron Choice Award: Favourite App

Toca Boca Acquires zinc Roe Tickle Tap App Series and Development Team

SAN FRANCISCO - Toca Boca, (www.tocaboca.com), the world’s leading digital toy app developer, today announced that it inked a deal with zinc Roe (www.zincroe.com), a Toronto-based studio specializing in new media for kids, to acquire the award-winning Tickle Tap apps series and the company’s 10-person development team. zinc Roe Founder Jason Krogh will serve as the CEO of the newly named studio, Sago Sago. Terms of the deal were not disclosed.

zinc Roe’s popular Tickle Tap apps, which encourage learning through practice and exploration, have been heralded by industry pundits, parents and kids as being innovative, creative and fun. Designed for children ages 2-4, the apps include Sound Shaker, a delightful sound toy, and Doodlecast for Kids, an app that records your voice as you draw to create short videos. Doodlecast for Kids has been featured in The New York TimesUSA Today and The Guardian and received numerous accolades including a Gold Award from the Parent’s Choice Foundation and the Editor’s Choice from Children’s Technology Review.

“We are thrilled to welcome the incredibly talented zinc Roe team to the Toca Boca family and look forward to building on the momentum of the Tickle Tap series,” said Björn Jeffery, Co-Founder and CEO at Toca Boca. “Consumers can expect great things to come from this union as the two companies share a common vision and development philosophy toward creating the highest quality, innovative and fun digital toy play experiences on the market.”

In addition to the Tickle Tap app series, zinc Roe’s veteran development team has created engaging websites, games and activities for kids and youth including the Emmy Award-winning Zimmer Twins, Stella and Sam Interactive Adventures, Toot and Puddle games, and the children’s site for the Vancouver Winter Olympics.

“It is a very exciting time for zinc Roe as we join forces with Toca Boca to further expand the Tickle Tap series as well as create new, original digital toy properties that will delight youngsters around the globe,” said Jason Krogh. “This new venture brings together best-in-class creativity, design and development.”

The Sago Sago studio will remain in Toronto, marking Toca Boca parent company Bonnier AB’s first entrance into the Canadian market.

More information:

Foghorn Public Relations
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Mary Leddy, 508-872-3369
mleddy@foghornpr.com

2013-03-06

Emily over at iPad Kids (@iPadKids) wrote this amazing review of Toca Band a while ago: “Imagine my relief when Toca Band was released.  Not only do I worship in the temple of Toca Boca, but I also (despite my annoyance at the pet piano) encourage musical creativity.  If anyone could make the art of kids’ music production cool and kitschy, it’s the folks at Toca Boca.  And they certainly reached the high notes with this harmonious hit.”

2013-02-20 iPad Kids

Toca Hair Salon got a spot in Apple’s latest iPad commercial for TV – Together.

2013-02-18 Apple - Ipad - TV Ad - Together

The epic gaming magazine Edge interviews our producer Emil Ovemar about the huge success of Toca Boca’s open-ended digital toys, and our mission to let kids be kids and have fun.

2013-02-18 Child’s play: Toca Boca on passing 20 million downloads

Toca Boca received an award for “Best Game App – 6 and Up” when the first annual iKids Awards event was held at the Kidscreen SuiKids Awardsmmit in New York on February 4. The awards, designed to celebrate the best digital offerings for preschoolers and kids ages six and up, precede the annual Kidscreen Awards. The 2013 iKids winners were selected unanimously by a panel of five industry judges per category.

2013-02-11 2013 iKids Awards

Toca Boca Digital Toy Apps Surpass 27 million Downloads 

SAN FRANCISCO/STOCKHOLM, January 14, 2013 – Toca Boca (www.tocaboca.com), the world’s leading digital toy developer, today announced that its digital toy apps have surpassed 27 million downloads worldwide in just 21 months.  Since its first release in March 2011, the company has launched 17 apps for iOS and Kindle Fire platforms.  At any given time throughout fall/winter 2012, one or more Toca Boca digital toys were ranked in the Top 10 within the Education category.  Additionally, Toca Hair Salon was a Top 10 Entertainment app for nearly the entire year.  Toca Hair Salon 2, which just launched last month, now joins the top rankings as well.

In addition to fan validation, industry pundits have heralded Toca Boca as a breakaway success. Last week, Toca Boca was honored with a prestigious 2013 Kids at Play Interactive (KAPi) Award, being named the most pioneering team in children’s technology. The KAPi Awards are collaboratively produced by Living in Digital Times and Children’s Technology Review and judged by a panel of 13 journalists and experts in children’s interactive media.

“Winning the KAPi Award for the most pioneering team in the industry is an amazing honor and underscores that Toca Boca is truly changing the role of play on digital platforms in a way that is meaningful to kids and their parents,” said Toca Boca Founder and CEO Björn Jeffery.  “Our uniquely whimsical characters and play environments encourage exploration, imagination and creativity and the team looks forward to further raising the bar across these areas in 2013.”

Other recent awards and accolades bestowed on Toca Boca include:

  • The App Store Editors’ Choice, December 2012: Toca Hair Salon 2
  • Babble The Top 50 Apps for Kids 2012: Toca Kitchen
  • MacWorld 2012 App Gems Awards: Toca Train
  • Mom’s Choice Awards, Gold: Toca Tailor and Toca Band
  • National Parenting Publications Award (NAPPA) 2012, Gold : Toca Train
  • The Telegraph iOS Apps of the Year 2012: Toca Tailor
  • The Lovie Awards 2012, Bronze: Toca Kitchen

 

2013-01-14 Official press release on Business Wire

Collaboratively organized and produced by Living in Digital Times and Children’s Technology Review, the annual KAPi Kids at Play Awards honor the best of the best in children’s technology. Therefore, we are proud and happy to announce that this year, Toca Boca won the KAPi “Pioneering Team” award. Since Toca Boca and our achievements are all about team spirit and working together, we are particularly happy that the whole team was awarded.

2013-01-08 2013 KAPi Awards

The US-based Mom’s Choice Awards® (MCA) evaluates products and services created for children and families, and “is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services”. We’re very proud to have been awarded TWO gold medals – for Toca Band and Toca Tailor, both in the Apps & Software category!

2012-12-18 Mom's Choice Awards 2012