Toca Boca

Make your own Midsummer wreath!

20 Jun 2014 by Zemika

Today is no ordinary day. We know it’s Friday but it’s also Swedish Midsummer, so we took Bo out to show him what it’s all about!

The most essential thing in order to have a great Midsummer is the wreath. You wear it when dancing around the Midsummer pole, when eating herring and potatoes, when dancing again, when eating again and even if you’re planning on going for a quick swim in the sea. It should be glued to your head all day, and for that to work you need it to be stable but leafy. Follow those 6 easy steps and become a pro in no time! It’s really fun, we promise!

Toca Boca Midsummer Wreath Bo 1

First of all, pick your favorite flowers! If you can’t find them outside, the shop next door works just as well. However, if you’re stubborn and want to be true to tradition you should definitely head to the closest park and pick them yourself.

Toca Boca Midsummer Wreath Bo 2

Essentials before kickstarting the making of the wreath: a pair of scissors, string or thread, a bunch of greenery, and of course the flowers!

Toca Boca Midsummer Wreath Bo 3

Now then? The secret technique to a everlasting wreath! Place the leaves and greenery next to each other and begin to form a garland. Use the string to loop around the leaves to make them stay together.

Toca Boca Midsummer Wreath Bo 4

Continue to loop, and loop, and loop around the greenery until it’s long enough to measure around your head. Form a circle and tie it all together. The wreath is now done! Almost…

Toca Boca Midsummer Wreath Bo 5

Fasten the flowers by looping the string around the wreath a second time. Place the flowers where you want them, preferably on the top side of the wreath. No specific reason other than it’ll look fantastic!

Toca Boca Midsummer Wreath Bo 6

Wow, you did it! What does your look like? We’re literally dying to see it. This is the one we made for Bo. Doesn’t it look like he’s ready for a real Midsummer celebration? Oh, we think so!

Psst! Why don’t you share your flower wreaths on Instagram and Twitter with @tocaboca!

Free Shipping – Just in time for summer!

19 Jun 2014 by Zemika

The sun if finally our and to show our summer lovin’ we’re giving you FREE worldwide shipping on all orders in our webshop, until July 15th! Treat yourself or your little one to the perfect gift. Happy shopping!

Toca Boca free shipping webshop

The Toca Boca summer party!

18 Jun 2014 by Zemika

When winter is gone and summer is here, all we want to do is spend time outside and have fun! And what is more fun than a summer boat party? Nothing we can think of at least! Tag along and join us in a pile of feel good pictures from out Toca Boca summer party last week when we showed off our true colors, on a boat somewhere in Stockholm. Don’t we look happy? Oh, we are!

Toca Boca Summer Party pic 1
Toca Boca Summer Party pic 2
Toca Boca Summer Party pic 3
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Things to do in Toca Town

17 Jun 2014 by Megan

The world of Toca Town is filled with tons of activities to discover from making silly sounds to enjoying tasty treats. With different locations to explore we’re still finding new ways to play and we hope you are too! Check out some of the exciting things you can do and let us know how you play when in Toca Town!

Drop a beat! Listen to some cool jams and get ready to dance!

Wrap presents in the store to share with friends. Wrap a party hat, a box of cereal or even a taco!

No change needed for this market staple! Just tap for a fun surprise.

You can write the code for the latest Toca Boca app! Head on over to the apartment and start typing.

In Toca Town if you can carry it, you can bring it anywhere. Pillow fight in the park? Why not!?

In Toca Town we invite you to play, explore and create. No two worlds will ever be the same and that’s how we like it!





Let’s Get Cooking in Toca Town!

3 Jun 2014 by Megan

You can be the chef in Toca Town! Simply combine delicious food items together to create a tasty meal in seconds. Share with friends in the restaurant, or pack it up in a grocery store bag and bring it to the park for a picnic. You decide! Can you make all 10 recipes?



Introducing – Toca Town!

30 May 2014 by Megan

You rule in Toca Town, a play world where anything and everyone is welcome! With six different locations and 22 classic Toca Boca characters, the everyday adventures in Toca Town are infinite. Get it on the App Store today!


Move around in Toca Town! Visit the store to buy groceries, stop by the restaurant to cook lunch, and head home to watch movies with friends. Run over to the park for a picnic or the police station to meet the officers. Cereal for dinner or maybe a quick pillow fight before bed? In Toca Town you decide!


Play cops and robbers today and hide and seek tomorrow, the story is up to you. Use your imagination to create your own world and play together with friends and family.


There are treasures everywhere in Toca Town. Turn on and off lights, toss garbage in the bins, or wrap up a present in the store to give to friends. Remember there are no rules in Toca Town so don’t be afraid to interact with anything, even the toilet!


- 22 Toca Boca characters to play with. Do you recognize any of them?
- 6 locations to explore – park, police station, restaurant, house & apartment
- Open game play with no rules or stress
- Kid-friendly interface
- No third-party advertising
- No in-app purchases

Restaurant - Toca Town

Toca Town is made for kids as young as three years old, yet can capture the imagination of those much older. It’s filled with surprises and exciting things to do – there are no limits, just fun! Come play!

Cheers to the Toca Town team!

Mårten Brüggemann, Play Designer
Amanda Rösler, Programmer
Mathilda Engman, Artist
Eric Alm, Programmer
Lena Fernqvist, Programmer
Marko Permanto, Programmer
Christoffer Svenningsson, 3D Artist
Fredrik Telenius, Project Manager
Olle Axelsson, QA

Kids Rule In Toca Town!

24 May 2014 by Megan

Bo is traveling around town and helping kids remind us all to have more fun. Check out the videos below and get excited for our upcoming digital toy, Toca Town! Coming soon!

Do You Know Bo?

23 May 2014 by Megan

Remember Bo from Toca House? He’s packing his suitcase and getting ready for his next adventure. Follow us on Twitter & Instagram, @TocaBoca, and on Facebook to see what Bo and the rest of the Toca Boca gang are up to next!

Happy Mother’s Day!

12 May 2014 by Megan

We at Toca Boca love our mama’s (and grandmothers, aunts, sisters, cousins and all those who have been just like mother’s to us) and have been lucky to get some great mom advice over the years. We want to say THANK YOU to all those moms out there who have given us so much. We love you! And even if it didn’t seem like we were listening, we were and we thank you for passing along your wisdom.

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“Always have the ingredients for Snickerdoodles on hand. You never know when you’ll need to make a batch of cookies” – Megan’s mom

yanto“If you don’t like dads microwaved pizza then maybe you should try cooking yourself.” – Yanto’s mom

Björn i köket

“Always be nice.” – Bjorn’s mom

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“If you love it, you need to get it, otherwise you’re always going to think back with regret.” – Caroline’s mom

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“Live in the moment, grab opportunities and most importantly, always have fun.” – Kalle’s mom

Toca Hair Salon Me: A photo tutorial

1 May 2014 by Zemika

Have you been struggling to get your photo just right in Toca Hair Salon Me? Good news! We’ve made a step by step tutorial, with GIFs, on how to achieve that perfect Hair Salon Me selfie. Follow these 3 easy steps and become a pro!


1. Choose a picture from your camera roll or snap a quick photo. The best picture to use should be taken straight on, in daylight (remove glasses and push bangs out of the way). Make sure to move around the face and zoom in or zoom out if necessary until the face is centered in the frame. Your eyes should be in line with the ears.


2. Now it’s time to choose the head shape. Click through the four options until you get that perfect fit! Tap the green arrow to move to the next step.


3.  Choose the right mouth and move it as necessary so that the white line(s) fit your smile. Next tap each eye to center the white dot over your pupil. Tap the green check mark and voilà! You’re now ready to hop in the salon chair!

Toca Breakfast: A fan production

30 Apr 2014 by Zemika


Thank you @simonlindgren for sharing this wonderful app idea made by Sixten, 6 and Hjalmar, 9. We love getting concepts, drawings and photos sent to us. Please continue!

Now, are you ready to get thrown into the pitch of Toca Breakfast? Here we go!

Even the Toca Boca intro has been planned. Watch it being put on top of a breakfast sandwich. Genius.

How to play then? Follow us!
Click the green button to start the app. The house in the picture, above, is a sandwich shop and on top is a sandwich sign.

This is the table where you get to choose bowl, plate or sandwich.

What did you choose? The bowl? Then then this is where you get to pick the pattern!

Choose between:
Red bowl with yellow crowns
Ceramics bowl
A regular blue and red bowl
Bowl with fire-breathing dragon and Chinese characters
Ladybird bowl

Now you need cereals for your bowl! Pick the one you prefer. (There’s also milk that can be added. How brilliant!)

If you don’t fancy a bowl there are also plate, as mentioned earlier.

These are your plate pattern options:
Flower plate
Purple Plate
Green Plate with face
Rainbow plate
Dragon plate

Now, go ahead and pick the breakfast food for your plate. Fried egg, pancake or pieces of sausage. Up to you!

If you don’t fancy a bowl nor a plate the sandwich option is for you.

Here you have 3 different choices of sandwiches:
Bun with seeds
Swedish tunnbröd

Choose what to have on your sandwich. Would you like Kaviar, ham or cheese?

Add jam or salad to your sandwich! If you don’t want any of it, simply press the X and you’ll move on.

It’s time to choose your character. Who would you like to feed? Boy, owl, girl or dog? Go ahead and pick your favorite!

The character in this screenshot is the character you’ve chosen and the square underneath is the food you’ve put together. To the right you have four options of how to prepare the food: a knife and spoon to cut or stir the food, toaster, microwave to heat up the pancake and a glass to drink from. All great things to have!

If you pick the knife (or spoon) it’ll be placed next to the food and you can use it to stir, or cut the sandwich.

Here’s the toaster. Pull down the toaster handle and watch the bread get toasty. Can you smell it already?

A close up on the microwave. Tap the grey button and it goes on, after 10 seconds it beeps and you can take the food out. Tap the food to go back to your character.

Oh, not to forget – time to choose what to drink! Orange juice, cranberry juice, milk or plain tap water.

This is your character eating. Drag the food to its mouth. Yum yum!

Watch the satisfied character munching the yum breakfast you cooked it. Want to do it all over again?
Tap green to start over
Tap blue to go back to the start screen

Happy Easter!

20 Apr 2014 by Megan

From Stockholm to San Francisco, Toca Boca wishes you a Happy Easter!

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In The News: In-App Purchases

11 Apr 2014 by Megan

“If you think these games are the peak of what software can offer children then you are sadly mistaken,”


We were recently featured in a very cool article by Polygon,that was both beautifully designed & illustrated, about the free-to-play business models that rule the app store.  We wanted to share it with you because we believe very strongly in our current path.  In-app purchases have been a hot topic in children’s digital games for years now and Toca Boca has stood very firmly on the belief that it’s just not  for us. In our opinion, kids should get the chance to play and explore free from pop up ads and shiny glittery buttons screaming to be clicked.

Birthday Party




In The News: Toca Boca & Education

3 Apr 2014 by Megan

Toca Boca recently headed to Austin, Texas for the SXSW EDU Conference to discuss kids apps, digital toys and all things play. While there, Bjorn met up with Lee Banville, Editor of to discuss Toca Boca and educational games.


When asked about educational & kids apps Bjorn had this to say -

“You’ve got to build a really, really good game or a really, really good toy for kids to really like it and engage in that. If there is not engagement and there is no usage than there is no educating anyway and that, I think, a lot of people here miss. They are so focused on the game being super correct from an educational standards that you almost forget about the kids…”

Want to hear more? Take a listen below.


Toca Pet Doctor: The story

26 Mar 2014 by Zemika

Want to know the the secret recipe for a successful & fun digital toy for kids? Follow us for a behind the scenes look at the making of Toca Pet Doctor!

First, let’s meet the people who will tell us their stories of what is really going on when making an app. We have Chris – Play Designer, Arvid – Artist, Marko – Programmer, Martin – Animator, Christoffer – 3D Artist, Olle – QA, Molly – Project Manager and Teddy – Trailer Ninja.

The people

Ready? Let’s get started!

CHRIS: “I had a clear vision from the start. I knew I wanted to make an app for the youngest ones. After a period with concepts that aimed higher in age and complexity, like Toca Cars and Toca Mini, I missed the challenge in creating something really simple to grasp, yet emotionally engaging. I was the play designer of Toca Doctor back in 2011 which is one of our most appreciated titles for 2-4 year olds. I thought maybe there were some useful insights from Toca Doctor to bring to this new project.”

A concept is only as good as the execution so Chris begins her journey as Play Designer by meeting with Emil who is our Executive Producer. Together they discuss developing the app from the spark of an idea to a full functioning toy ready to play! 

CHRIS: “The first state to developing the app is about research and I do this together with Emil. After going through tons and tons of comments in the App Store (yes, all of you leave us fabulous feedback and I read it all) we fell for the idea of relating the new app to the Toca Doctor concept, but to take it one step further. I wanted to emphasize the emotional relationship between the doctor and the patient, to let kids experience the happiness in helping others. For that to happen I needed to add a bit more drama. The patients should really need you! I also wanted to add a way for the kids to reward the patient after they had been treated, something similar to getting a sticker or lollypop after having a vaccination.”

“We get a lot of requests from kids that want to play with animals. So I decided that the app was going to be veterinarian themed.  It made perfect sense that the animals should be pets. The next step of the process is to make a flowchart where I can explain my vision of the play experience clearly. This chart may change throughout the process of making the app but in this case it didn’t. Since Toca Pet Doctor was considered to be some kind of follow up to Toca Doctor, there was already a functioning model for what the app was going to be. We didn’t need pre-production approval since the concept was already approved with Toca Doctor.”

“The next step begins by creating a lot of boards. Mood boards and storyboards are important to describe what’s in my mind to the rest of the team. For example, what do I mean by “emotional”? Is the animal human in some way? Is this happening at a doctor’s office, outside in the garden or in someones home? One of my visions was to inspire kids to continue the play off screen. Maybe the stuffed animal penguin you got for your birthday needed some love and care too”

Creating any sort of project needs to be directed from start to finish. With many members of the team working on different tasks all at the same time it’s important to have someone to keep things in order and keep the team motivated. 

MOLLY: “Hi! I’m Molly! On the Pet Doctor team I wear the Project Manager hat, but I rather see myself as a coach, supporter and fan club all rolled into one. My most important task is to never make decisions or point direction, but rather to set the framework to make it is easier for the team to do just that. I provide them with tools and motivation since they will always be the ones making the best decisions for the project. My job is to trust in the team at all points, and help them to see what an amazing job they are doing each and every day. I help to motivate and raise the level of ambition in everything that they do.”

With concept, play mechanics and mood boards in hand the story needs an appearance, a smile and a look. For that we went to our pet loving artist, Arvid, who was able to give Toca Pet Doctor some furry faces. 

ARVID: “Finally, it’s my turn to tag along! I’m Arvid and I’m the first one to join the team to kick start the artwork and character design based on Chris’ ideas for the concept. I had a good starting point coming from Toca Doctor. I wanted simplicity in the artwork so we could then add more humor to make the characters more personal.”

Sketch bird

Arvids first draft of the budgie, still experimenting with the style.

CHRIS: “While Arvid started on the visual style I got the animal research going. I asked myself  what kind of animals were going to be in the app and the answer was simple. I wanted to use pets and animals with pet-potential! So, how did we define a pet? The question we asked ourselves was if a child could have found this poor animal in the backyard and brought it home. If yes then it could tag along and join us in the project.”

Sketch pets

Experimenting with different expressions. For example, how sad should the characters be? In this draft we felt that the characters look a little bit too sad.

CHRIS: “My vision was that the animals were sick or in trouble but a kid saved them and brought them home to help them out. This is not something that you necessarily understand when playing with the app. But I think it helped us when working on the atmosphere in the waiting room. I wanted to create a place for kids to experience the happiness in helping other people or animals. Through playful manners and an over all giggly feeling I wanted to defuse the seriousness of the illnesses and injuries, and yet let the kids feel the moment of being needed.”

If one artist is good, than more is better! Together the Toca Boca artists converged over lunch, paper and graphite to create the pets. 

ARVID: “I started sketching five animals and invited the other Artists at Toca Boca for a sketch lunch to get some ideas flowing. It’s very good for inspiration, input and also to use them as in-house references. Why google and research blogs when you have such talented colleagues in the same room?”

Lunch sketch worm

Sketch of the worm by Jonas

“To continue to prepare for the rest of the team to join I started making moodboards which included references to style and certain details that would be able to communicate the visual look of the app. All of this needed to be done to make sure everyone was on the same page, thinking the same and working towards a mutual visual feeling. The level of humor also needed to be balanced with the realistic look of the pets, by making sure they were not humals (= human behaving animals).”

Lunch sketch mixed

Mixed sketches by Mathilda and Christoffer

CHRIS: “While the team was ramping up we started to see the vision as a whole. So I began creating the backgrounds stories for the animals. I was asking questions such as, why were they hurt? Where did they come from? It’s important to create depth and a story so that the artist and animator have a clear vision of who these pets are and what happened to them. After completing the first stage of sketching we run it by a small group of young kids. I always need to ask myself; is the product fun enough? To find that answer it’s important to involve kids since they will be the ones playing. One thing we learned was that the kids really enjoyed a mix of animals rather than choosing one as their favorite.”

Before any line of code can be written each aspect of the app needs to be discussed from how the pets will move to what sorts of sounds may be used. 

MARKO: “During pre-production we sat down and discussed what the app was supposed to be able to do and how we could make that happen technically. It took us some time to decide on what animation solution we should use and what Martin, our freelance animator who you will meet later on, would feel comfortable working with too. It wasn’t easy since none of the solutions seemed like a perfect fit. Most of them were showing issues with the amount of animations that we had planned and also the amount of animals. But we simply had to decide on something and go with it, so that’s what we did! Boom and it was done. Just in case you are wondering, the choice fell on Sprite-sheets generated in Texture Packer.”

“But the thing I’m most proud of was our texture compression solution, where we packed pieces of the animals into atlases to save space and separated the RGB & Alpha information into separate textures, to allow for transparency even with ETC on Android, plus the benefit of higher visual fidelity on iOS. Decipher that!”

Toca Pet Doctor in Unity

The developers perspective.

Huh? I mean, yes! So, Arvid, what were you saying about the design? *scratching head*

ARVID: “In pre-production I set the design of the dog to use as a reference to be able to create the look of the rest of the pets. It took some time to get it right but once that was done it all went smoothly. We tried to finish all the stages of the pets; being ill, the treatment, feeding and sleeping, before moving on to the next one. I made three animals a week, including all stages of the animal and whenever one was done I sent it right over to Martin for him to get started on the animations.”

Once the pet has been created an animator has to bring the drawings to life. 

MARTIN: “Hi, I’m Martin! I live on the other side of the country so I do all of my communications with the team online. It’s so great to be able to work on projects together even from this great distance. While you may assume that I wake up and wear my robe all day in front of my computer and order pizza, I actually don’t. I go to my office each morning in a space that I share with 11 other people who do similar work. For Toca Pet Doctor I worked on the animations. In this case, animating the pets. We decided to make the pets more animal like at a very early stage, and not add any human-like animations. You may think I went to the zoo to study animal behaviour for this but I didn’t. Everything came from our own minds and fantasies and it developed nicely over time.”

CHRISTOFFER: “I’m Christoffer and I made all the 3D animations in the app, including some 2D too. I mainly created the mini games while Martin took care of the feeding of the animals and the animations in the waiting room. Together, we bring the artwork to life. What was real problematic in Toca Pet Doctor from the start was being able to fit all the animations into the app. For those of you who don’t know animation; imagine a single map and in that map you’ve got to fit all the single frames with every movement of the animals. For 1 second of gameplay there are 25 picture frames and since all the frames where HD (meaning they were very large files) there was not much space for the animations at all. @!$£#? So we had to change that. There was no way around it.”

ARVID: “Some parts of the animations that we originally planned for had to be removed as we couldn’t fit it all into the app.  We had to focus on getting important details animated instead.”

CHRIS: “When in production we have to make sure the app is small enough to download without WiFi, not too slow, and supporting all the devices that we aim to reach. That’s the basics. But it’s also important to make sure that all graphics look great on all screens, the interface is behaving as expected, and that it doesn’t take too long to load each activity, all while making sure that the aesthetic vision and experience is tip top. That’s the Toca Boca quality!”

Once the pets were beginning to get animated and the game starts to become playable, it’s important to allow fellow Toca Boca colleagues and kids to test the app. Enter TestFlight & kids testing. 

MARKO: “Testflight is a platform where everyone in the team can try out what we’ve done and to see how far we’ve come. We had a lot of small changes that needed to be done after the first tests on our Testflight builds, such as tweaking the responsiveness of feeding the animals.”

ARVID: “We waited with the first kids test until we were quite far into production – we usually do this right away but not this time. As the interaction design was inspired by Toca Doctor the principles had already been tested. We also wanted to test a large amount of animals – we felt that this would be the strength of the app. Luckily, we were right! The kids liked the animals as a group rather than choosing a favorite or just playing with one”.

CHRIS: “I hand drew sketches of all treatment scenes, starting with five, to try out those concepts and assure us that we were on the right path. We also added dummy sounds to get the app prepared for sound design from the start. Testing the first version of the prototype always makes me a bit nervous. We’ve actually scraped projects at this state, simply because they weren’t fun enough! However, this went great. We visited a class of preschoolers, 3-5 years old, to see if our interaction design was working and what needed to be changed. We went through this phase quite a few times just to get everything perfect! Every time we made an adjustment we had to test it.”

CHRISTOFFER: “I always learn something from the kids testing. This time I had some trouble with the animation of the fleas in the dog’s mini games. It wasn’t clear enough what the kids were going to do so we decided to add a buzz to the flea jar. It definitely did the trick!”

CHRIS: “I was thinking a lot about the interaction design for this app. As it’s  aimed towards younger kids I was trying to find the perfect balance between the simple and more challenging levels of interaction. At first I had the two-year-olds in mind way too much. The behaviour principales I’d set up for the app almost made the tasks self-complete. After testing with kids and realizing that, I decided on a few changes that led to a much more satisfying experience for all of the target group. Early kids testing FTW!”

An app without sound would be like a movie without a soundtrack, which is simply unheard of. 

CHRIS: “We worked together with a company called Plan 8 to create music and sound effects for the app. Imagine a totally silent app. Not very fun at all! I collected references for the music and
tried to explain what feelings it was supposed to evoke for the user. I imagined something that could help enhance the personalities of the clumsy but funny yet gloomy animals in the waiting room.  And when treating an animal the music should turn to something more active and upbeat to get you busy with the important task. I think the tunes we use do their job really well!”

MARKO: “When sounds got produced it was up to me to put them it in where they’re supposed to be in the app.”

When deadlines are met and milestones are achieved what’s next for an app before launch? The fine tuning of course! Or what we call luxury time! 

CHRIS: “The whole production process went smooth and we did actually end up having some time left at the very end of production to use. We call this the luxurious-detail-time.”

ARVID: “So with that time we decided to make the flies flying around in the room when feeding certain pets. You’ve got to catch them before giving them to the pets. Also, the clock in the waiting room is accurate and the pets fall asleep when the treatment is completed. These are all details we added on the end which gives the app more depth.”

MARKO: “When all the art is done and the concept is set everyone moves on to new projects, but it’s the programmer that is left, sweating and finalizing every last detail. Sort of like a builder, I place bricks over every hole and weld together every piece that could possibly be an issue for the app. If I were a Toca Builder I’d be Vex the Jumper! To give you an idea of the sorts of things that need to be addressed, we had a problem when the Toca News stamp froze on the screen (that little box on the bottom right hand of the title screen), and this simple thing took me an hour to solve. Also, we had a bug where taping back and forth to and from the ‘For Parents’ text wasn’t working which took me a full day to figure out. It was a pretty long day.”

Our programmers do a great job building the apps, however there are always little bugs that can cause an app crash or not act in the way we want them to so we have to find those issues. It’s sort of a dream job because you need to essentially break the app in any way that you can. 

OLLE: “My job is to play as much and as many Toca Boca apps as I possibly can. Play, play, play! I’m actually trying to find bugs & other things that may not be working correctly in the app. Oh, yes. It’s a job! All together I’ve been playing with Toca Pet Doctor everyday for a week. I must say, I know the animals pretty well by now.”

OLLE: “As my job literally depends on finding faulty things, I have a few fun tricks I use, specially used for Pet Doctor. When you’re QA testing you’ve got to come up with weird things that someone may do when playing the app, like throwing food at the pet trying to get it to catch every single piece. I’ve played with them using all my fingers on the screen to see if the app went totally bananas. Something even more weird that I did was trying to hide the fly underneath all the seeds when feeding the pigeon, but somehow it always made it’s way through! Perfectly healthy stubborn fly.”

As we leave the programmer sweating the small details and QA to find every tiny hole we need to create an identity to the app in the form of an app icon and everyones favorite, the intro animation. 

Toca Pet Doctor icon sketches

Animals that didn’t get the icon modeling job.

ARVID: “Emil and I discussed the icon and promotional art. We brainstormed a lot of ideas and ended up with a few different suggestions for the icon. We tried the canary bird, but felt it wasn’t clear enough. It needed to show a bandage, cast or something similar to represent what the app is all about; hurt, sick and sad animals. On the other hand we wanted to show the positive side of the app, a jolly but hurt pet. This made us think of the rabbit as the perfect face for the icon. It’s very plain yet delivers a clear message with its happy face and green bandage. It’s also white – the color of the hospital. We had a winner.”

Are you one of the people who simply can’t stop watching our intro animations? If so, this part is for you: 

CHRISTOFFER: “I worked together with our artists Matilda and Arvid and we all helped on deciding what’s funny and what’s related to the app and brand. We came up with a whole lot of different ideas for Toca Pet Doctor and narrowed them down to two. The first one was a jumping frog who hits its head in the ceiling but the ladybug that’s running up the walls and falling on its back won our votes. Someone said they thought it was a turtle but it’s not it’s a little ladybug.”

So the app is done, the intro animation is perfect and the team is ready to submit the app. Thankfully we have a fearless leader who knows what the team really needs to get the final job done. 

MOLLY: “When we get closer to the actual project deadline, no matter how well we have planned our process, things always get a bit hectic. But I must say, I like the last hours of crunch time since it brings the team closer in a special way by everyone putting in the extra work needed to get everything done. During this period it is of course my job to keep the sugar levels up, as is the case with Pet Doctor, bringing the whole team the Swedish pastry ”Semla”. It’s the best way to get the energy needed to get through our last round of QA on a late Tuesday night. And as you can tell by the end result, Semla-bringing is an excellent motivational method :)”

With each launch we create a new trailer so that we can share with all of our fans what cool new toy we’ve been working on. It’s a great way to get everyone excited for launch!

ARVID: “The intro to the trailer was made by myself, our art director Teddy and Christoffer. It felt natural to show the story behind the rabbit as we had decided to use it for the icon as well. I thought showing how it ended up at the pet doctor in the first place would be a great fit.”

CHRISTOFFER: “We continued to brainstorm and discuss and together we came to the conclusion that the rabbit was doing a great job as the face of the app.”

TEDDY: “All of us pictured the rabbit living in a nice environment in a colorful and vibrant backyard. Quite idyllic and clean, green and lush. Arvid began to sketch the garden and it turned out to be great so he created an animatic in flash to guide Christoffer when making animations.”

CHRISTOFFER: “When that was all completed we sent it off to our music guys at Plan 8 with a description so they would be able to add the sound we wanted.”

TEDDY: “The rest of the trailer, with gameplay footage was made by me. I started by recording the iPad screen while playing every little bit of the app. There was a lot of testing and pieces that need to be put together to show the versatility of the app. I chose scenes that were easy to understand without the need for too much context. I worked a lot with the movements of the iPads and I even wrote a script to get a better feeling for the depth in the scene.”

CHRISTOFFER: “There were some last minute changes to the trailer as well. Wherever you work, whatever you do I bet there are always last minute changes. Well the same goes for us. It was no big deal though, we managed. We always do!”

TEDDY: “I remember the day of the announcement. It was Friday night and I exported the trailer four times. You know the feeling when you think you’re done but then you find more and more things you want to change? There were some annoying motion blurs and a weird black line to the frame… I was done around 7:30 in the evening and uploaded it straight onto Youtube for all of you to watch. It’s always a good feeling to show you something that I’m completely satisfied with. Hope you enjoyed it!”

And there you have it! What starts as an idea, turns into a concept, which morphs into a story, and becomes a brand new world full of fun! Each piece of the puzzle is just as important as the next and only when we work together can we create the digital toys that  you all know and love. And while it is a job, it’s one that we get to share with great friends who are creative and imaginative.

A big THANK YOU to the Toca Pet Doctor team for allowing us to follow the journey from idea to digital toy. I wonder what fun new world they are dreaming up now…. 

You’ll just have to wait and see!