ABOUT TOCA BOCA

We're a play studio that believes in the power of Pure Play. Play for the sake of play. Play without rules, levels or predetermined outcomes. Play that unleashes kids’ superpowers.

Who we are

Our Philosophy

We think playing and having fun is the best way to learn about the world. Therefore we make digital toys that help stimulate the imagination, and that you can play together with your kids. Best of all – we do it in a safe way without advertising or in-app purchases.

Our team

Our team consists of experienced play designers, artists, programmers and marketers. Together we try to make digital products that kids love to play with. We started to put everything together in September of 2010, and our first products launched in March 2011.

We’ve since then launched 26 apps that have been downloaded over 75 million times in more than 160 countries. We have offices in San Francisco and Stockholm. We’re part of The Bonnier Group, a family-owned business that includes newspapers, magazines, television, cinemas and digital media.

How we make products

We think digital toys and games for kids often lack many things that you as a parent should be able to expect. Therefore we have six guidelines that we use to make sure all our products are as good as they can be.

  • 1

    A balance between the different needs that kids have

    Kids have many different emotional needs, and we believe that digital products should try to address a wider spectrum of these than just playing games or teaching ABC. Used correctly, digital products can be an amplifier or synthesizer of kids emotional development too.

  • 2

    We think it is important to play

    But not just games. We believe we can make digital products that can be a part of, and facilitate, different types of play. On screen, and away from the screen too.

  • 3

    Products that allow you and your kids to play together

    Far too often, digital products are used as pacifiers for kids. We believe there is a place for digital products that allow kids and their parents to play together. More fun for both of you!

  • 4

    A positive view on technology

    We believe that the development of technology is something positive, and that it should be embraced and used for good.

  • 5

    A safe digital environment for your kids

    We believe safety should come first when your kids are using our products. That’s why we don’t have banner advertising or in-app purchases for kids in our products.

  • 6

    You will like our products, but your kids will love them

    We make products for kids, and our highest wish is to make them smile. When we develop products we test and co-create together with children to make sure that they like everything about them. No matter what the purpose of the product is, we believe that it should also start with a smile.

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Where we're going

January 2011. We had just spent four months researching and preparing for Toca Boca to start becoming a real company. It was time to start making things happen! And it all began with us announcing our name and our new website. Almost four years later, a lot of things have changed, and it’s time for a […]

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