Who we are, and what we do
Toca Boca is a play studio that makes digital toys for kids. We think playing and having fun is the best way to learn about the world. Therefore we make digital toys and games that help stimulate the imagination, and that you can play together with your kids. Best of all – we do it in a safe way without advertising or in-app purchases.
Our team consists of experienced play designers, art directors, developers (or “playsmiths” as we call them), interaction designers and marketers. Together we try to make digital products that kids love to play with. We started to put everything together in September of 2010, and our first products launched in March 2011.
We are a part of the Bonnier Group which is a family owned business that started as a book publisher in 1804. Since then, the group has grown to include newspapers, magazines, television, cinemas and digital media.
What we believe in
We think digital toys and games for kids often lack many things that you as a parent should be able to expect. Therefore we have six guidelines that we use to make sure all our products are as good as they can be:
1. A balance between the different needs that kids have
Kids have many different emotional needs, and we believe that digital products should try to address a wider spectrum of these than just playing games or teaching ABC. Used correctly, digital products can be an amplifier or synthesizer of kids emotional development too.
2. We think it is important to play. But not just games
We believe we can make digital products that can be a part of, and facilitate, different types of play. On screen, and away from the screen too.
3. Products that allow you and your kids to play together
Far too often, digital products are used as pacifiers for kids. We believe there is a place for digital products that allow kids and their parents to play together. More fun for both of you!
4. A positive view on technology
We believe that the development of technology is something positive, and that it should be embraced and used for good.
5. A safe digital environment for your kids
We believe safety should come first when your kids are using our products. That’s why we don’t have banner advertising or in-app purchases for kids in our products.
6. You will like our products, but your kids will love them
We make products for kids, and our highest wish is to make them smile. When we develop products we test and co-create together with children to make sure that they like everything about them. No matter what the purpose of the product is, we believe that it should also start with a smile.