Toca Boca

Introducing: Toca Tailor

30 Oct 2012 by Björn Jeffery

How can we use the iPhone or iPad to help kids to have fun with design and craft? That was one of the questions we asked ourselves when we started to make Toca Tailor. Using the device camera, we could create a mini super-power where you can play with colors, shapes – and even textures! It creates endless fun possibilities and fits will with the theme of a tailor – fine craftsmanship and creativity in an elegant combination.

We released Toca Tailor on Thursday and have already had an amazing reception. Our hashtag #tocatailor on Instagram is filling up with fun images, and we've just launched our first weekly theme – Halloween of course! If you need more inspiration, check out this video below:

Nothing more to wait for – join the design team and get Toca Tailor in the App Store now!

The team for this digital toy was:

Play Designer: Erik Wahlgren
Art Director: Mathilda Engman
Playsmiths: Amanda Rösler & Eric Alm
Producer: Emil Ovemar